A new startup is promising to restore trust in media and politics by providing a ‘chain of evidence’ for ads or political messages.
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“If you don’t actually have transparency and a level of authenticity on the images and videos you’re seeing, you could be easily misled without knowing the difference,” explained Truepic’s Mounir Ibrahim, who told ABC News in a segment that aired Sunday on “This Week” that the company’s camera technology adds verified content provenance information — like date, time, location — to content taken with their tool.
Truepic said it is currently being used by both nongovernmental organizations documenting war crimes and commercial partners, like insurance companies, to verify the authenticity of images of damage. But Ibrahim thinks there’s a use case for 2024 candidates who want to prove the content they post is authentic.
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The insurance usage makes sense. Real claims have always competed with fake claims. Fake pictures are much easier now, and a digital detective can help to detect digital fakes.
The use for politics is utterly meaningless. Everything said by politicians is brain-destroying poison. An article written by AI is less intentional, so it may accidentally include some truth along with the toxin.
The trust problem has nothing to do with provenance. After ALL politicians and executives of all types have worked together in perfect unison to imprison and strangle and ruin the entire world for two years, there’s no way to recover trust. Cult members will continue to trust their leaders because cults get stronger when the leader betrays the members. But most people are no longer in the cults.
Polistra's Mill 