Tag: Duane Jones
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WWJD?
This week I’ve been quoting Duane Jones’s 1955 book on marketing and business practices. What would Jones say about Bitcoin and Metaverse and NFT? Facebook is primarily an advertising agency, so it certainly fits inside the topic. Jones couldn’t have imagined such MAGNIFICENT STUPIDITY. He worked in a period (1930-1960) when businesses functioned on PROFIT,…
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Temporation vs Parkinson
Civilization requires resonance. A strong culture has a place for everyone and a time for everything, at the daily level and the seasonal level and the lifetime level. Detemporation is a prime murder weapon for demons. In every conceivable way, demons break up natural resonances. Deepstate-sponsored music and art are atonal and random. Psychopaths give…
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As usual
As usual, Denyse at MindMatters has a funny take on AI attempting to write ad copy. AI can provide cues and alternate phrasings, but humans have to generate the ideas and select the phrases that work. As usual, Duane Jones handled this question in 1955, though not with computers in mind. (Computers were already trying…
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Thanks, Ike.
Duane Jones, writing in 1954 and aiming at businessmen, constantly emphasized that women were THE CUSTOMERS for nearly all products. All these things helped to usher in a new freedom for women, both economically and socially. And two world wars, coupled with the Korea and Indo-China conflicts, have since advanced it almost to the ultimate.…
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More boxtop thoughts
Continuing from previous. One of Duane Jones’s basic principles: There’s no point in advertising or boxtopping if the product itself isn’t good. The product must “repeat when sampled”; the first try should entice another try. This is naturally true of naturally addictive products like alcohol, but the standard should apply in a more ethical way…
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We need more dramatization, not more facts.
At the start of the 2020 “virus” hoax, I stupidly hoped that getting out the facts would persuade people. I shouldn’t have let myself harbor such hopes, since I’m the one who constantly shouts EXPERIENCE IS THE ONLY TEACHER. Those hopes faded quickly, replaced by my own jail EXPERIENCE with psychopaths. Good teachers and good…
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Universal boxtops
Frank Edwards, in selling his short features to radio stations, mentioned that his books would serve as ‘self-liquidating premiums’. I hadn’t heard the phrase before, so started looking it up. The idea was developed by adman Duane Jones in the ’30s. His best premium was a Blarney-stone charm bracelet offered in exchange for 25 cents…
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The ultimate website for Scrip
For many years I’ve been trying to make the point that bitcoin is the EXACT OPPOSITE of decentralized. When all transactions are made and recorded on ONE SINGLE LEDGER, and the ONE SINGLE LEDGER is contained inside NSA’s web, you are ultimately and infinitely centralized in the worst possible way. Ordinary currency is naturally decentralized.…
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