Less enticing

Via Web3 is going great, it sounds like Starbucks is developing an outright cult with NFTs.

From the Starbucks website:

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New Starbucks Odyssey experience will offer members the ability to earn and buy digital collectible stamps (NFTs) that will unlock access to new, immersive coffee experiences.

Starbucks Odyssey will be an extension of the industry-leading Starbucks Rewards program that members can access using their Starbucks Rewards login credentials. Once logged in, members can engage in Starbucks Odyssey ‘journeys,’ a series of activities, such as playing interactive games or taking on fun challenges to deepen their knowledge of coffee and Starbucks. Members will be rewarded for completing journeys with a digital collectable ‘journey stamp’ (NFT).

Each digital collectable stamp will include a point value based on its rarity, and the stamps can be bought or sold among members within the marketplace, with ownership secured on a blockchain. As stamps are collected, members’ points will increase, unlocking access to unique benefits and experiences that have never been offered before. These experiences could range from a virtual espresso martini-making class, to access to unique merchandise and artist collaborations, to invitations to exclusive events at Starbucks Reserve Roasteries or even trips to Starbucks Hacienda Alsacia coffee farm in Costa Rica.

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Immersive coffee experiences! Sounds great! I’ll take a date with the hot barista!

What? Immersive doesn’t mean a date with the hot barista? I’LL SUE!

No, you won’t sue. The fine print under Forward-looking statements is longer than the promises, and definitively negates every one of the promises.

Old-fashioned cults made similar Forward-looking statements. If you obey the leader and give the leader all your money, we promise you will have access to Exclusive Events in the afterlife.

Admittedly the old-fashioned statements were less enticing than the Starbucks statements. Why in the fuck would I want an eternal date with Jesus? I had enough of that lifestyle in prison.

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