Facts of life: (1) A woman would rather be ruined by a cool man than helped by an uncool man. (2) A man would rather be ruined by a cool woman than helped by an uncool woman.
Civilization tried to mitigate these facts by encouraging a division of labor and judging mates by their respective labor capacity rather than looks. Civilization is extinct.
The one-minute Ripley features include the ULTIMATE instance of the uncivilized rules, both ways at once.
Around 1200, a French professional criminal was about to be hanged. The court offered to release him if he would marry an eligible maiden and settle down. A “homely orphan girl” stepped up and offered marriage. Horrified, the criminal shouted “I would rather marry the gallows! Hangman, do your duty!”