Bud Light’s vice president said she wanted to update its ‘fratty’ branding with ‘inclusivity’ days before Dylan Mulvaney’s partnership was unveiled.
Hey guys! I’ve got the best idea in history! Let’s aim all of our ads solely at a dozen super-rich super-hoitytoity OCD Vegans who would never never never condescend to drink BEER, let alone Bud Light!
But wait, that’s not all! At the same time let’s spit in the faces of a hundred million loyal customers who would never drink anything EXCEPT Bud Light!
Brilliant! Win-win-win all the way around!
= = = = =
Fortunately QE is gone, so this level of infinite stupidity doesn’t work nearly as well as it did before. Satisfying demonic VCs is no longer the only goal of a business.
Few days later: Yes, things are definitely changing. Busch lost $5 billion in SHARE VALUE from this obvious stupidity. Even in Wall Street the hallucinogenic effect of free money is starting to wear off.
Polistra's Mill 