Pronouns

Surber at Substack, commenting on the idiots at Bud Light:

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Executives at companies like Nike, Anheuser-Busch and Kate Spade, whose brand endorsements have turned controversial trans influencer Dylan Mulvaney into today’s woke ‘It girl,’ aren’t just virtue signaling.

They’re handing out lucrative deals to what were once considered fringe celebrities because they have to — or risk failing an all-important social credit score that could make or break their businesses.

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Instantly reminded me of a picture-perfect comparison.

From the book on Great Cars of the Great Plains:

Clara Bow, the REAL It-girl, poses in a baseball uniform on a Moon car, made in the same St Louis that makes Budweiser.

Clara’s ITness still works 100 years later. The pose is remarkably suggestive and even ambiguous for the time, but Clara got away with IT because she had IT.

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Old vaudeville joke.

Salesman: Sir, let me show you the real thing in men’s clothes!

Customer: Young man, the real thing doesn’t come in men’s clothes.