I’m sure somebody has made this observation before, probably Sailer, the true expert on California.
Levis is happily “leaning into” the ESG craze of advertising solely for trannies. Unlike Budweiser, they’re making the right lean, and will be rewarded. Levis has been haute couture for a LONG time. Their loyal customers are haute couture.
Levis was founded in the 1849 Gold Rush, along with many other giant California firms. The Gold Rush Syndrome is well known. When mobs of people are pursuing easy money, the prospectors will get poor and the suppliers and bankers will get rich.
Observation: Most of the woke shit is coming from Gold Rush founders, who repeat the same trick. Stanford University was founded by the grocer to the prospectors. Tech tyrants are all trained at Stanford. Sammy was actually born on the Stanford campus to two Stanford profs. Apostolic succession.
Bitcoin is a gold rush. The prospectors end up poor, and the scammers who know how to supply the prospectors get rich.
Polistra's Mill 