Bud Licht

Licht’s statements are remarkably candid and POWERFULLY TRUE.

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In the 15,000-word piece, he spoke disparagingly of the network’s staff and how they’d covered topics before he came on board.

Mimicking their approach, he said: ‘COVID, COVID, COVID! Look at the case numbers! Look at this! Look at this! There was no context. And, you know, the kind of shaming. And then people walked outside and they go, ‘This is not my life. This is not my reality.

Among them the staff’s religiously negative coverage of Donald Trump. Licht said Trump had ‘played them’ and that under his tenure, it would be different.

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ON. THE. FUCKING. DOT.

Sane people looked around and saw NO EPIDEMIC. Older sane people remembered the 1957 flu, when we were sick as hell and everyone else was sick as hell. THAT WAS AN EPIDEMIC. In 2020 we weren’t sick and nobody around us was sick.

The lockdowns were a VR headset, closing off reality and locking you into the media’s grotesque fake “reality”. The ballgags were an ACTUAL PHYSICAL headset, protecting your respiratory system from oxygen and immunity.

Licht faced the same trouble as Budweiser. When you have a niche you CAN’T leave the niche. You won’t pick up the other brand’s customers, and you’ll lose the loyalty of your own customers.

Reality is an especially difficult niche. We don’t need a network to tell us about reality, exactly because we can walk outside and see reality with our own senses.

Truth has no commercial value.

This is why the Fairness Doctrine was NEEDED, and this is why the Fairness Doctrine WORKED.

FD was needed because radio execs understood the non-value of news and had to be FORCED to provide it.

FD worked because it didn’t allow any radio or TV network to outcompete the truth with partisan teamshit. Networks were free to compete ruthlessly in drama and comedy and sports and music. Not in news.

Licht was trying to dive back into the valueless part of entertainment without any tariffs to protect him from competition. He couldn’t succeed.

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Sidenote: The New Deal applied the same thinking to food and information. Both are critically needed for civilization, but both are vulnerable to Wall Street predators. The New Deal protected farm skills with subsidies and protected information skills with the Fairness Doctrine.