From Apple’s announcement of its expensive Metaverse:
With Vision Pro, you have an infinite canvas that transforms how you use the apps you love. Arrange apps anywhere and scale them to the perfect size, making the workspace of your dreams a reality — all while staying present in the world around you. Browse the web in Safari, create a to-do list in Notes, chat in Messages, and seamlessly move between them with a glance.
1. Hmm. Isn’t this sort of like using a desktop with a nice large monitor? I suppose the iPhone feels cramped after a while. I’ve never touched a cellphone so I wouldn’t know.
2. The advertising benefit of VR writes itself. Normal ads have always tried to downgrade your surroundings verbally or by visual comparison. “Tired of dull kitchen appliances?” “You know your clothes are drab and old-fashioned.” With VR the advertiser can directly increase the dullness of your kitchen and the old-fashionedness of your clothing and the ugliness of your face. You will see those areas as awful and then see how the Product could magically change your life.
3. Make it look horrible is the basic rule for all Agents Provocateurs. With VR your room can be decorated with Nazi flags if a D advertiser senses you’re a Repooflican, or decorated to look like the worst circus clown if a Repoof advertiser senses you’re a Democrat. (R advertisers don’t exist, but I’m trying to do the Fairness Doctrine lately.)
4. This is the next step in lenses vs alidades. Direct control of your lenses by Apple. A programmable funhouse mirror wiggled by Deepstate.
Polistra's Mill 