Zit?

Elon has renamed Twitter to X, and adopted a new logo for X.

More proof that he’s intentionally driving the company into the ground for an LBO. Brands that can’t be pronounced are guaranteed to fail. Remember “the artist formerly known as Prince?” Remember Latinx and Womxn?

What’s the verb form? Instead of tweeting, will his slaves Xeet? Xit? Is the initial X pronounced Z as in English words, or KH as in Mexican and Greek and Russian? Zit? Zeet? Hit?

Or does the X go at the end as Twix or Tweex? Both are pronounceable but confusing.

The logo reminds me of a much earlier failed symbolic attempt.

= = = = =

Later and better thought: Elon is DEANIMATING his property. Replacing a bird with an X, replacing life with partial differential equations. He’s driving out all normal humans and sucking in pure autists, just as he did with Tesla.

Successful mass-market companies ALWAYS animate. From Zenith’s Cobra-matic to live axles to live toilets to Scrubbing Bubbles to the Jolly Green Giant, marketers have proved that normal humans are animists. We think everything is alive. Autists and their cult leaders think everything is dead. Psychopaths think everything SHOULD be dead.

= = = = =

Later again: What remains of my “mind” was dimly recalling a real bird that ends in X. Finally caught it. Partridge = perdix. The name is an obvious cognate of fart. The Greeks also used the name for a relative of Daedalus who played the old Icarus game:

Daedalus was so envious of Perdix’s accomplishments that he took an opportunity, when they were together one day on the top of a high tower, to push him off, but Athena, who favors ingenuity, saw him falling and arrested his fate by changing him into a bird called after his name, the perdix (partridge). This bird does not build its nest in the trees, nor take lofty flights, but nestles in the hedges, and mindful of his fall, avoids high places.

Seems like a good lesson for Innovative Disruptors like Xlon, but hx wxn’t lxrn.