Most recent marketing failures are completely unnecessary as well as incurably stupid. Bud Light DID NOT HAVE A PROBLEM, so it didn’t need to change anything. Bud was the solid number one in most age categories. It spoiled the best audience with its indescribably idiotic tranny crap.
Cracker Barrel restaurants have a real problem. Their audience is old and dying, and they’re not attracting the middle let alone the young. They’re trying much smarter solutions. A pair of 30ish influencers started filming a harmless prank in the restaurants. They quietly left a framed picture of themselves among the other knick-knacks. The chain HIRED the influencers instead of arresting them, and gave them an orientation tour to get acquainted with the business.
Polistra's Mill 