The constant

Still thinking about the two-sided failure of marketing this year.

The constant on both sides is the culture war.

Bud lost its main audience when it focused on culture from the tranny “left”.

Repooflicans lost their working-class audience when they focused on culture from the effete elegant Buckleyan “right”, which is precisely identical to the tranny “left”.

DeSantis lost his audience when he focused on culture from the modern anti-woke “right”. He had the best product of all, a SOLID record of opposing the CDC monsters and protecting Florida from Trump’s lockdowns and ballgags and needles. He totally ignored his massive product advantage and played footsie with Disney instead.

= = = = =

There’s one big variable between the political and commercial failures. The commercial failures are starting to fade out now that QE/ZIRP is gone. The infinite flood of counterfeit free money was driving a total focus on pleasing Larry Fink. Now that the flood has stopped, the VCs and LBOs have less power, and companies are starting to dimly realize that customers exist.

The failures in politics are driven by the same total focus on a few plutocratic monsters, but those specific monsters are older and less dependent on QE. Adelson, Soros and Bloomberg were already superrich before 2008. Soros has been holocausting entire countries for EXCITEMENT since 1990.