The jokes in previous item reminded me of another modern problem that Duane Jones, writing around 1951, would understand.
Jones’s primary rule for advertisers and marketers:
First get the customer to SAMPLE the product, for free or for a nominal price. If the product satisfies a need or desire, the customer will REPEAT the purchase.
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“Journalism” has failed the Jones test entirely. We keep trying new products, and each fails immediately. It doesn’t satisfy a need or desire. In fact the “journalism” product DEsatisfies our needs and desires. It SUCKS OUT all humor and pleasure and information. After sampling media we have LESS knowledge, LESS fun, and LESS sense of humor.
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New thought: Civic engagement also fails, more recently than journalism. Before 2000 it was possible to talk to politicians in person or via mail or “voting”, and the politicians often listened and showed that they grasped the message.
After 2000 the connection was broken. We keep trying to communicate via letters and phone calls and “votes”, and nothing happens. In fact the politicians are responding OPPOSITELY to popular sentiment. They know what we want, so they do the exact opposite to PUNISH us for heresy.
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Of course the Jones rule works perfectly for both categories when you identify the customers correctly. The customers are Soros and Bezos. The customers are getting infinite satisfaction from both products. “Journalists” and politicians are filling the customer’s belly with infinite wealth and tickling his fancy with infinite torture and mass murder of peasants. Food and fun and laughter for Bezos and Soros.
Polistra's Mill 