I’m rereading Duane Jones’s book. In one chapter he describes a problem with innocently risque material:
The Jones agency had produced a successful magazine ad for Heinz ketchup. A painting showed an elegant waitress holding a silver tray with a single bottle of Heinz, standing over a well-dressed businessman at lunch. The headline said:
What she knows about your husband
The copy explained that she knows your husband likes Heinz, with the implication that you’d better figure out his preference before he strays.
Jones tried to sell the ad to MacLeans magazine in Toronto. Their editor rejected the headline immediately. Impossible! Too risque for sedate Canadians! Jones asked the MacLeans editor to write a more suitable headline, and he came back with:
He gets it downtown, so why not let him have it at home?
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After rereading this chapter, noticed a popup PSA ad on some website:
Smokey says: Only you can prevent the fire in my burnin burnin hunk of love!
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Footnote: Now that I’m old this is still suggestive, but not in the original way. It only suggests UTI.
Polistra's Mill 