Why is that wrong?

Rumble is suing Google for showing Google’s own products first in searches. When you look for maps, Google Maps is first. When you look for financial advice, Google Finance is first.

Why is that wrong? Advertising is normal and natural, and advertising your own product is just logical. Why would Google want to boost its competitor? ‘Miracle on 34th Street’ was a movie, not a business case study. As long as the competitor is in the list there’s no problem.

Google does exert improper censorship in other ways, but this is not improper. Blowing your own horn isn’t even advertising in the strict sense.