Rushfield partly misses the point in this article, though he hints at the correct answer.
Basic math: 1/5 of Americans are Hispanic, yet Hollywood totally ignores them. Hollywood doesn’t want to make money. Hollywood only wants to please Wall Street.
Hispanics have money and they spend it. You don’t need statistics, just look at the Google Map for any city. You’ll see a LOT of all-Spanish stores and restaurants and churches. The Hispanics are also doing one of those old-fashioned mysterious arcane things that Anglos have forgotten. They’re having and raising children, so 1/4 of all children are Hispanic. Movies traditionally attracted whole families with special attention to the kids, in order to create lifelong customers.
Rushfield is mostly talking in DEI jargon that won’t work. He hints at the correct answer:
Or, really more apt here, 72 years since Desi Arnaz’s I Love Lucy became the first sitcom to be the number one show on TV.
Back in the 30s before integration and civil “rights” ruined the black upper and middle classes, Hollywood was making high quality all-black movies aimed at black audiences. Mantan Moreland was a main star. He played the same part in mostly white and all-black movies, a cautious Panza serving as ground rod for a high-voltage impulsive Quixote. The other black actors were first class, not “diversity hires” by any means, and the writing was also first class. The black movies were able to make some sharp points that ordinary white movies couldn’t.
Polistra's Mill 