Just for fun

Still toying with the Prospects.

Here’s the definite brand associations in the mid 50s when most of those dealer training films were made. The easy correlations are inside the chart, the more ambiguous ones listed separately.

Outsiders or doubles:

I put Imperial in the Luxury slot for Chrysler Corporation, but the Chrysler brand more or less included Imperial. Sometimes. The Chrysler brand on its own tried for Luxury but didn’t really hit the mark.

Buick and Olds were mid-priced but tended to attract Luxury Prospects. In many countries aristocrats favored Buick, not Caddy.

Dodge was mid-priced but tended to attract the more well-off Conservative Prospects like engineers and teachers.

Hudson had a split personality. Step-ups liked the performance, Luxury Prospects liked the high-quality interiors and subdued atmosphere.

Willys wasn’t considered a passenger car brand in the 50s even though the wagons and Aeros were definitely passenger cars. Most of its output was military and commercial Jeeps and pickups. If included, Willys would be the purest choice of the most extreme Conservative Prospects.