More pointless bitchery about conventional wisdom in auto history. Every writer tells us that Buick was the first to adopt names for its subtypes in 1936. Special, Century, Super, Roadmaster.
Nowhere near true. From the start of horseless carriages, some makers used letters like Model B, some used numbers like Series 16, some used dull words like Big Six, and some used unique brand names. Patriot in Nebraska used Revere, Washington, Lincoln. Moon in St Louis used London and Metropolitan. The naming trend went mainstream around 1927 with Nash’s Ambassador and Studie’s Dictator, Commander, President sequence. Buick came late to this game.
