Metaupflation

Bloomberg does a good job with brief Features describing an interesting trend in business. Here they discuss upflation, which is a new name for a VERY OLD tradition. Packaged grocery items, in the ad or on the package, suggest new ways to use the biscuit mix or soup or tomatoes or scouring powder.

These suggestions increase the value of the product and increase the value of the customer. They teach you how to invent new dishes or tricks. After you grasp the concept of repurposing one specific product, you start repurposing other products. Your skill-estate is greater.

Upflation means repurposing the product with a higher price. The higher price may be worth it for the training effect of transferring the food or device to a fresh type of service.

The word itself is upflated! It takes a nearly universal advertising practice and rebrands it with a new purpose, giving it new value.

Fussy sidenote: The headline on the Youtube video is inaccurate, seems to be confused with shrinkflation. The video itself says that upflating is repurposing, not decreasing the quantity.