Yahoooo!

Nice comeback story via Verge!

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It’s basically impossible to sum up the Yahoo story, but the short version of it is that a long time ago Yahoo paid Google to run the search box on its website, and basically everything has gone sideways since. After a long series of mergers and spinouts and an extremely odd moment where it was part of Verizon, Yahoo is once again an independent, privately held company. And it has big properties in sports and finance, and, against all odds, email, where it’s growing with young people. Gen Z loves Yahoo Mail. You heard it here first.

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Happy Ending for sure! In the early days of the HTML web, Yahoo was the best part. It contained everything that later became Google, Reddit, Ebay, and so on. Yahoo Groups were home to all sorts of interests. Most of my bookmarks were various sections of Yahoo. Then it disintegrated and seemed aimed for total collapse.

I’d noticed the return of Yahoo Finance a few years ago, but didn’t realize the overall company was coming back.