The deliciously unbought Corvette NFT reminded me of another car contest with a beautiful end.
In 1954 Nash held a ‘name this car’ contest to promote the new Metropolitan. They built a custom roadster using the same Austin engine as the Metropolitan, and invited entries to submit names. Did the winner get the car? NO. The car would be given to baseball star Ted Williams.
Nash wasn’t cheating. The ads for the contest were perfectly clear that the car would go to Williams. It wasn’t fine print. But WHY? Why bother to enter a contest to give a prize to a rich dude who can afford anything he wants? Sucker Filter doesn’t really fit. Nash wasn’t trying to find gullible fools.
In the end Williams hated the car and never drove it. He took the endorsement money without giving any value for the endorsement, then sold the car to some other rich dude, making money on both ends. Bastard.
Natural justice took care of Williams. When he died in 2002, he ordered his body to be cryo-preserved by Alcor Cryonics in Phoenix. Alcor has been in business since 1972 and has a couple hundred “guests”.
But the worst was yet to come. Fast forward seven years to 2009, when a book by a former employee of Alcor hit the shelves containing explosive allegations of Alcor’s abusive treatment of Williams’ frozen head. Author Larry Johnson wrote that an empty tuna can was used as a pedestal to support the slugger’s head while experiments (which subsequently cracked his frozen brain) were conducted. When the tuna can became stuck to the head, an Alcor employee allegedly tried to dislodge it by swinging at it with a monkey wrench, in the process missing the can and connecting with Williams’ head instead. Johnson wrote that the impact sprayed “bits of frozen head” around the room.
Grand slam! Out of the park!