Americans are fairly smart about corporate brands but hopelessly dumb about political brands.
When a corporation goes off the cliff for ESG, lots of people stop buying its product. We exert meaningful negative feedback, and now that the QE free money is gone, the negative feedback has some effect.
We don’t respond in the same way to politicians. Democrats hate Trump for nonsensical Shared Lie reasons, but love everything Trump actually did. Dems love muzzles and lockdowns and needles, which are TRUMP PRODUCTS. Dems proudly wear their TRUMP BRAND MUZZLE as a protest against Trump.
Repooflicans love Trump for nonsensical Shared Lie reasons, but hate everything Trump actually did.
Feedback fails in politics. Loyalty to the NAME is absolute, even when the brand specifically targets and kills its own best customers.
Polistra's Mill 