While schadenfreuding on Bud Light’s plight, I’ve noticed a nice shibboleth.

Coors was a regional brand before 1990, confined to the states around Colorado. It was unknown in Ohio and Pennsylvania when I lived there.

In its original zone, Coors rhymed with doors and floors. Outside the zone, even in Oklahoma, Coors rhymed with tours. The national ads rhyme with tours.

Cooroleth: You can tell who was drinking Coors before it went national.

The doors version makes more sense. Door and floor and poor are common words. The -oor words that rhyme with tour are obscure, boor and spoor and Moor. I think Moor goes both ways, like Bud Light.