Watching a couple of baits

Still waiting for a new publication that delivers on its promise.

Kirn promised an uncensored newspaper. I subscribed for $50 because I’m hungry for a REAL newspaper. Complete failure. It’s a long-winded Beat Generation literary magazine, similar to FrontPorchRepublic but more expensive. If it’s uncensored, it doesn’t show any signs of radical content. The “censored” social media have more interesting and original ideas. The MSN front page is more like an old newspaper.

I note that Kirn has toned down the pitch lately; now he’s calling it a “magazine in the form of an old newspaper” and not mentioning censorship. Should have said that from the start.

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Also waiting for Tucker Carlson’s news. So far his website contains a variety of Tucker’s interviews and speeches, which are also available on Youtube. He says that he’s been building a team for real news coverage, but no output in that department yet.

If you want to keep customers, you need to underpromise and overdeliver, and you need to deliver enough in the first offering.

The same rule applies even more strongly to politicians and executives. If you want to develop trust with the population, you need to start improving things IMMEDIATELY AND VISIBLY as FDR did. If you don’t slap down the bureaucrats on the first day, the battle is lost.

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Reprinting Duane Jones’s advice:

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One of Duane Jones’s basic principles: There’s no point in advertising or premiums if the product itself isn’t good. The product must “repeat when sampled”; the first try should entice another try. This is naturally true of naturally addictive products like alcohol, but the standard should apply in a more ethical way for non-addictive products. If you use soap, the advertised soap should be better than your existing soap. If you eat cereal, the advertised cereal should be better than what you’re eating now. Ideally the new product should also be more expensive to match the improved quality, and to self-liquidate the advertising cost.

PAY FOR VALUE.