Carrying on with CH Smith’s point that AI is winning because there are no better human products to compare with.
Certainly true of “journalism”. The professionals, whether still working in MSM or working elsewhere as fake “independents”, have the same arrogance toward their audience. They know what’s best, and they’re PROUD that their product is unwanted and unneeded.
Real business can’t function that way. Business starts with a product that people need, or a product that people want to keep using after they try it. Duane Jones tells the marketer to SAMPLE the customer, which means making sure that every likely prospect gets a chance to try the product. If the product is good for the prospect’s needs or wants, he will REPEAT WHEN SAMPLED.
The car sales films give the same advice in a different form. They list nice and sneaky ways of sorting out likely prospects and enticing them toward the TEST DRIVE. All roads lead to the TEST DRIVE.
“Journalism” products aren’t making the effort. I’m a prospect for an old-fashioned newspaper with features and human interest stories as the seasoning, and a few OBJECTIVE articles as the meat. Every now and then I’ll catch a sniff of an alleged newspaper-like substance, and I’ll give it a try. So far all have failed FAST. They may have a good variety of features, but none ever come within a lightyear of OBJECTIVITY. All are blatantly transparently partisan.
If the real thing exists, I’m not likely to encounter it by chance. Online advertising is expert at Qualifying The Prospect. Google feeds me precisely targeted ads for software services and gadgets, and some of those ads trigger a purchase. I never get emails or targeted ads for newspaper-like substances.
Polistra's Mill 