Burge continues to delve into the details of NIPs. He shows plenty of survey data to prove that NIPs aren’t just uninterested in religion; we’re uninterested in EVERY SINGLE institution, from politics to corporations to journalism to entertainment.
I commented with some sales-training wisdom: It might help if the churches or newspapers would ASK why we’re not interested. Selling starts with ASKING the customer why he doesn’t like the product or price. After the salesman understands the objections, he has a chance of solving the objection.
What do we want? What would it take to bring us back into the flock? Here’s a hint from another Chevy sales film.
= = = = = START QUOTE:
A relaxed attitude is crucial when dealing with used car prospects. A used car prospect thinks: “They’re all alike, those car dealers. Just because we’re looking for a used car, they don’t think it’s IMPORTANT to spend time with us.”
The reason a lot of used prospects feel that way is because they’d rather be buying a new car. They’re not, so they have a little Inferiority Complex. They’re quick to pick up and resent anything that smacks of second-class customer treatment.
That’s why successful salesmen try to answer used car objections more pleasantly.
= = = = = END QUOTE.
Quick to pick up the slightest hint is ON THE DOT. When I try to speculate on what it would take, the first thing that comes to mind is R E S P E C T. If I detect anything that smacks of second-class or even 1.1th class treatment, I’m gone NOW. If I see you giving the familiar side-mouth smirk to a Luxury Prospect, or see the familiar hooded downward glare and slight headshake, I’m gone NOW.
= = = = =
CARVER:
LOOK ABOUT YOU.
TAKE HOLD OF THE THINGS THAT ARE HERE.
TALK TO THEM.
LET THEM TALK TO YOU.
= = = = =
Of course none of this will ever happen, because the root truth is that the institutions genuinely DO NOT WANT Deplorables as customers or clients. They won’t reach out or ask us because they’re perfectly happy with the current situation.
Polistra's Mill 