This is SMART.

I enjoy seeing people use what they have. Too often businesses will bet on billion-dollar expansions or billion-dollar subsidies to accomplish something that they shouldn’t be doing in the first place.

Via Nieman, newspapers and magazines have been abandoning book reviews for 20 years, LONG before Trump or AI. Most complainers want to get rid of Trump so everything will magically fall back into place.

The Porter Square bookstore in Boston realized that a bookstore is ALREADY reviewing new books in its purchasing decisions. Might as well expand and prosify the decisions, and publish them as book reviews!

The numbers surprised me:

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But for now, success to Cook would mean, simply, “handfuls of sales of reviewed books,” he said. That’s all they’d need to cover the cost; “Each additional handful we add, we can think about other things,” Cook said. “And if the Review got 5,000 subscribers, which I think is ambitious, that would tell us something else.”

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A small number of extra sales would cover the cost, and beyond that is profit. No billions, no private equity, no NO KINGS, no lobbying for NEH subsidies.