On Sunday, Beer Business Daily reported that the beer’s off-premise sales volume – meaning the amount of beer sold outside of restaurants and bars – had fallen by 26.1 percent from a year earlier.
Coors Light’s volume was up 13.3 percent for the same time period, and Miller Lite rose 13.6 percent.
Hmm. I wonder where those nasty non-trannies went? They must have stopped drinking beer or something.
A product with genuine qualitative differences doesn’t need to worry quite so much about Know Your Customers and Keep Your Customers.
Example: Dove and Ivory soaps are qualitatively different. After I figured out that Dove is good for my skin and Ivory is bad, no amount of brand symbolism will drive me back to Ivory.
Later: Unsurprisingly, Dove is going woke now. I won’t change my REAL preference based on REAL observation just because of symbolism. These brands are NOT substitutable.
Beer is pure branding. All three brands will get you drunk. They do taste slightly different. In my drinking days I preferred Bud because it tasted ‘bright’ while the others tasted ‘dull’. But if I couldn’t get Bud I’d take Coors.
Polistra's Mill 