Tag: Duane Jones
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Branded content came first
Via the Ankler: While it’s certainly not a new form of advertising, a confluence of events within the entertainment industry has set the stage for branded content to make an evolutionary leap over the next few years, according to a panel of experts at an Ankler panel at Advertising Week New York in Manhattan last…
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Another trust restorer
Sailer points to a university president who has learned the Bud Light lesson. When you’re running a business or a college or a government, your SOLE goal is serving your employees and customers. The business or college or government has specific well-defined products. Beer or research or safe neighborhoods. As long as you work SOLELY…
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Two errors at once
Watching the “independents” fall into line with the warmongers like passive iron filings under a strong magnet. Influencers and marketers lose both influence and quality when they stray from their specialty. Bud Light is an error on the consumer side. A specialist in beer loses customers when it strays into gender politics. A specialist in…
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More interesting fact
I was curious to see if the shutoff of QE has changed the media side of politics yet. Parties might be getting less money from ‘dark’ corporate sources? If there’s any difference, it’s too early to see in publicly available stats. QE halted in early 2022, and the effects are still rippling through various layers.…
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The constant
Still thinking about the two-sided failure of marketing this year. The constant on both sides is the culture war. Bud lost its main audience when it focused on culture from the tranny “left”. Repooflicans lost their working-class audience when they focused on culture from the effete elegant Buckleyan “right”, which is precisely identical to the…
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Nice contrast
Most recent marketing failures are completely unnecessary as well as incurably stupid. Bud Light DID NOT HAVE A PROBLEM, so it didn’t need to change anything. Bud was the solid number one in most age categories. It spoiled the best audience with its indescribably idiotic tranny crap. Cracker Barrel restaurants have a real problem. Their…
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Noticing the problem
For a long time I’ve been hammering on the fact that academic “social science” is totally disconnected from reality. It operates on a standard set of weird preconceptions about ordinary people. The real social scientists are advertisers and marketers, who understand real people deeply and use their understanding for profit. The rule seems to have…
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Which way is the endorsement?
Rob Lowe’s latest little podcast discusses the increasing need for side-gigs as the entertainment industry fades into AI oblivion. An actor’s main asset is his face. (Or her tits, but Lowe didn’t say that.) When an actor wants to argue with a director, his main case is “It’s my face up there.” Lowe mentions a…
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Party LAN
Thinking about Wincharger and rural electricity, it occurred to me that phones were common on farms LONG before electricity and automobiles and mail service. Started looking through old sources, easily verified the proportion: The rural free delivery carrier’s route rarely exceeds 24 miles in length and serves on an average about 70 farms. A rural…
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Batya’s point again
Substack’s new Twitter-clone Notes immediately turned into the standard social media rats-nest, dominated by the Engagement Seekers. Batya: Every time you fire back hatred at a perfect stranger online, somebody makes a whole lot of money. Localizing: Who makes money? The perfect stranger, who knows exactly how to weaponize your hatred for profit. New thought…
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Massive and instant
The academic side of social science has not produced any good knowledge in at least 100 years. It produces lots of evil (training CIA torturers, assisting NSA surveillers) but mostly churns out trivial and blatantly wrong nonsense. A fine example of the latter is circulating this week. Some “scientist” has declared that most people don’t…
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Old joke
Old joke: “Day 19 of the experiment, I have successfully conditioned my master to give me food, smile, and write in his book every time I drool.” – Pavlov’s Dog The free-play phase of Altman’s AI attack seems to be standard sales practice, which can be benign or not. Duane Jones calls it Sampling. Send…
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