Tag: Duane Jones
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Hall of one-way mirrors
Krystal is shocked that a behavioral researcher was caught faking data in a study on honesty. Krystal thinks that the government agencies who use such research will be misled. Nope. Government agencies conduct their own research, which is always VASTLY more thorough and accurate than the research allowed in academia. I saw a shadow of…
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YAVO 2
Detroit learned the Bud Light lesson heavily in ’57 to ’60. Executives, drunk with complacency and EXTREMELY drunk on actual martinis, decided to leave their dull boring customers behind. GM got rid of Buick’s portholes, then got rid of its traditional brand distinctions entirely. Ford dropped its beloved circular taillights. Chrysler got rid of quality…
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When Harry met Seagully
It’s well known that dogs want to eat what their human friends eat. Dogs get confused and frustrated when offered a human favorite food that tastes awful to the dog, like lemons. What about non-domesticated animals like seagulls, who enjoy stealing human food? Are they influenced by our favorites? A British study says yes, and…
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Some companies have learned.
The corporations who haven’t yet figured out QT are properly making news and causing boycotts. It’s worth noting that SOME big corporations have caught the wind change and altered their steering. Starting around 2018, USBank and Citibank both used the same rotating set of splash screens for their logins. The pictures showed aggressively Die-Verse and…
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Sure enough
I’ve wisely avoided paying attention to beer since I stopped drinking in 1990. Today, just for curiosity, I walked down the beer aisle in Safeway. Sure enough, most brands are half taken, while Bud Light is untouched. Last week I observed one of the few Bud buyers, who is precisely the exception that proves the…
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Gotchapower
Listening again to a 1950 Hollywood gossip show called Hollywood Byline. This episode is valuable because it’s uncut, including the offstage chatting and negotiating among the actors and producers. You can tell easily when the onstage parts start and end; all the voices are clear and organized and grammatical. I was comparing this on/off variable…
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Hindsight?
Timothy Calkins, associate chair of the marketing department at Northwestern Kellogg, told Fox Business: ‘I think we’ll see more brands be very cautious about getting into the middle of some of these really controversial issues. I think in hindsight a team would say, you really don’t want to get involved in that controversial an issue.’…
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Duane does Bud
Duane Jones dealt with the Bud Light problem. I cited it before, in a discussion of AI misunderstanding human motives: = = = = = START REPRINT: The Jones agency had produced a successful magazine ad for Heinz ketchup. A painting showed an elegant waitress holding a silver tray with a single bottle of Heinz,…
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The one thing
Duane Jones’s base phrase is Repeats when sampled. A product must first sample the customers. Sample is a transitive verb meaning send or offer a sample of the product. Repeat means that the customer wants to buy more than once after being sampled once. Both steps are necessary to sell the product. So far DeSantis…
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Who’s the bedbug 2
Latest pithy point from Kirn: It takes only moments for AI to “write” a book, but it will still take hours, even days, for a person to read one. It used to be the other way around; the writer labored far longer than the reader. It made reading books feel worthwhile, to know that. Now?…
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Who’s the bedbug?
Earlier I talked about Marx’s real purpose. He was a scholar, not a politician, and he was trying to disprove the economist theory of marginal utility. In theory every product is identical except for price, and consumers choose products SOLELY on price. The real world doesn’t work that way. Every product is different, just as…
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Wrong sense?
This morning’s paper mail included an envelope with an interesting visual texture, which turned out to be a tactile texture. The paper is very slightly corrugated, so the fingers vibrate when handling this envelope. Rumble strips. Was the ad aimed at old folks losing their vision? No, it was from Beltone Hearing Aids. Makes sense,…
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More Jones
Continuing from previous item. There’s a more important factor. It’s not just the asking, it’s the location of the ask. The DeSantis campaign hasn’t appeared in my email, AND the DeSantis campaign hasn’t been using Substack. Haley used both. The Haley campaign seems to understand that their buyers are disgusted with mass media. The DeSantis…
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She asked
I swore I’d never donate to another politician. Just now I donated to Nikki Haley’s campaign. Why? She is a neocon, but she’s firmly on the right side on NAZI TORTURE, and has a good governing record on industry vs finance. DeSantis has a MUCH stronger record on the ONLY THING THAT MATTERS, but he…
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Marx is the real ledger 2
From Wikipedia: Marx was a scholar, not a politician. He was primarily concerned with disproving the concept of marginal utility. He didn’t want to publish volumes 2 and 3 of Capital until he could disprove the concept to his satisfaction, which he never did. Engels and others saw the power-mongering potential and published the rest.…
